Privacy Policy live888 – Malaysia Player Data Protection

This Privacy Policy applies to all users of the live888 website, including casual visitors, registered members, and active players. It covers all information collected through the live888 website, mobile applications (if any), live chat, email, WhatsApp, and all other communication channels operated by live888.

By registering a live888 account or using any of our services, you acknowledge that you have read, understood and agreed to the terms of this Privacy Policy. If you do not agree with how we handle your personal data as described in this Policy, please discontinue using live888 services.

Live888 is the data controller responsible for personal information collected through our platform. We comply with Malaysia's Personal Data Protection Act 2010 (PDPA) and relevant international data protection standards in handling players' personal data.

Live888 collects personal information through several means — directly when you register or complete a form, automatically as you use the platform, and from trusted third parties such as payment processors. The following are the categories of data we collect:

Live888 uses collected personal data solely for legitimate purposes directly related to the delivery of our platform's services. The following are the primary purposes for which player data is used:

• Account Management: Creating and managing player accounts, verifying identity, processing logins and maintaining the security of your account on the live888 platform.
• Transaction Processing: Processing deposits via Touch 'n Go eWallet, GrabPay, DuitNow, FPX and other Malaysian local payment methods, and handling withdrawal requests securely and accurately.
• KYC & AML Verification: Fulfilling legal obligations related to identity verification, anti-money laundering, and compliance with applicable gambling regulations.
• Gaming Services Delivery: Ensuring a smooth and personalized experience across slots, baccarat, roulette, poker, blackjack, and Live Casino, tailored to your preferences.
• Customer Support: Handling enquiries, complaints, and support requests from Malaysian players via live chat, email, and WhatsApp.
• Security & Fraud Detection: Monitoring suspicious activity, detecting fraud attempts and protecting the platform and players from unauthorised activities.
• Personalize Your Experience: Delivering game recommendations, bonus offers and relevant promotions based on your preferences and play history on live888.
• Marketing Communications: Sending information about the latest promotions, new bonuses, and platform updates — only if you have given consent to receive marketing communications.
• Responsible Gaming: Monitoring play patterns to identify players who may need support, and ensuring that deposit limits, loss limits and self-exclusion tools function correctly.
• Platform Improvements: Analysing aggregated, anonymised usage data to improve the performance, design, and features of the live888 platform over time.

Live888 does not sell, rent, or disclose players' personal information to third parties for marketing or commercial purposes without your explicit consent. However, in the course of delivering our services, data may be shared with the following categories of parties:

• Payment Processors: Payment service providers such as Touch 'n Go, GrabPay, ShopeePay, Boost, DuitNow and the FPX network (Maybank2u, CIMB Clicks) receive the transaction data required to process your deposits and withdrawals securely.
• Game Software Providers: Game provider partners such as Evolution Gaming, Pragmatic Play and Playtech may process basic game data necessary for their services to function.
• IT Service Providers: Hosting companies, cybersecurity providers, and analytics services that help us operate and improve the live888 platform — all bound by strict confidentiality agreements.
• Regulatory Body: Licensing and regulatory authorities entitled to receive certain information relating to live888's operations within their jurisdiction.
• Legal Authority: Law enforcement agencies, courts, or government bodies where live888 is required by law or a valid court order to disclose such information.

All third parties that receive live888 player data are bound by strict data protection agreements and are only permitted to process data for specified purposes. live888 is not responsible for the privacy practices of third parties that have no contractual relationship with us.

Live888 retains players' personal data only for as long as necessary for the purposes outlined in this Privacy Policy, or as required by law. The following are general guidelines for our data retention periods:

• Active Account Data: For as long as your account remains active on the live888 platform, your profile data, game history and transaction information are retained to ensure seamless access to our services.
• Data After Account Closure: Once an account is closed, live888 may be required to retain transaction records and identity verification documents for a minimum of 5 years to fulfil legal obligations under anti-money laundering regulations and other compliance requirements.
• Communication Data: Live chat logs and support emails are retained for 2 years for training, service improvement, and potential dispute resolution purposes.
• Technical Data: Server logs and technical usage data are retained for 12 months, after which they are automatically deleted or anonymized.

Once the retention period has ended, your personal data will be securely deleted or fully anonymised so that it can no longer be linked to your identity.

Under Malaysia's Personal Data Protection Act (PDPA) and live888's internal policies, you as a player have the following rights regarding your personal data:

Live888 invests seriously in security infrastructure to ensure that Malaysian players' personal data is always protected against unauthorized access, loss, destruction, or disclosure. The following are the key security measures we have in place:

• 256-bit SSL Encryption: All communications between your browser and live888's servers are encrypted using 256-bit SSL Encryption — the same security standard used by leading banking institutions worldwide.
• Stored Data Encryption: Sensitive data stored in live888's databases, including identity and financial information, is encrypted using the latest encryption algorithms.
• Two-Factor Authentication (2FA): Players can enable 2FA for an added layer of protection — requiring OTP verification in addition to a password at every login.
• 24/7 Monitoring: An automated monitoring system operates around the clock to detect and flag suspicious activity or unauthorized access attempts.
• Internal Access Controls: Only staff with a legitimate business need who have undergone background checks may access player data — and all access is logged for audit purposes.
• Regular Security Testing: live888 conducts regular penetration testing and security audits by independent cybersecurity experts to identify and address any vulnerabilities.

That said, no online security system can be guaranteed 100% secure. In the event of a data breach affecting our players, live888 is committed to notifying affected players and the relevant authorities within the timeframe required by applicable law.

Live888 uses cookies and similar tracking technologies to enhance your experience on our platform, understand how players use our services and deliver relevant content. The following are the types of cookies we use:

You can manage your cookie preferences through your browser settings. However, disabling certain cookies may affect the functionality of some areas of the live888 platform. For more information on how to manage cookies, please refer to your web browser's documentation.

The live888 platform may contain links to third-party websites or services, such as game providers or payment partners. live888's Privacy Policy does not apply to those third-party websites or services.

Live888 is not responsible for the privacy practices or content of third-party websites. We encourage our players to read the Privacy Policy of any third-party website you visit through links on the live888 platform. It is entirely your responsibility to evaluate the privacy practices of any such third-party websites.

Live888 is a gambling platform available exclusively to individuals aged 18 and above. We do not knowingly collect or process personal data from anyone under the age of 18.

If we discover that an individual under the age of 18 has registered a live888 account, we will take immediate action to close the account and delete all associated personal data. If you believe your child has registered an account on live888 without your knowledge, please contact us immediately at support@live888-play.com.

Live888 reserves the right to update or modify this Privacy Policy from time to time to reflect changes in our services, legal requirements, or industry best practices. Any material changes to this Policy will be communicated to players via in-account notifications or an email to your registered address.

• The "Last Updated" date at the top of this page indicates when this Policy was last revised.
• Continued use of the live888 platform after changes to the Privacy Policy are published will be considered your acceptance of the updated terms.
• We encourage you to review this page periodically to stay informed of the current Privacy Policy in effect.
• If the proposed changes are not acceptable to you, you have the right to close your live888 account before those changes take effect.

If you have any questions, concerns or requests regarding this Privacy Policy or how live888 handles your personal data, our support team is available 24 hours a day, 7 days a week.